Target audiences are always for a particular niche — a group of people with specific interests and of a defined age, gender, interests, etc. Defining Audiences • A Target Audience is the particular group at which a product (e.g. The profile we used forms a target audience of moviegoers that watch between 3 and 52 films. Yes, there are cases when films don’t fall into one targeted niche (and it happens more frequently than one could have imagined), yet genuinely wide appeal in the film industry is an extremely rare almost extinct cases. Groundbreaking Audience Research on SA Film The National Film and Video Foundation (NFVF), an agency of the Department of Arts and Culture has commissioned groundbreaking research to create an understanding of South Africa’s audience landscape and attitudes to local film. Locations. Before you go, make sure you grab a copy of The Filmmaker Roadmap. Communications, media and entertainment with a large budget may target as broad an audience as possible. Your goal is to create a database of the top fifty publications geared towards your niche audience. In fact, most film distribution deals suck. Women? A popular scheme such as CACI’s ACORN geo-demographic systemclassifies neighbourhoods into six categories, … However, in both cases the box-office takings and the world-wide fame of these films is unarguable. So if you know that a particular colleague won’t like your work but the audience will love it and sweep off the tickets from the box offices, then think carefully what is more important to you. Do they live in the city or on the farm? previous 1 This may be due to the idea that true love can be found and many women around this age have not yet found a partner. Once you know the main idea of the film, its concept must be identified for the upcoming purposes. This is the only way to make a film successful! Walt Disney was a smart man who understood who he was trying to reach with his films and his parks. The 5 Immutable Laws of Successful Filmmaking, Stop Asking Permission And Make Your First Feature, The Film Distributor’s Guide To Film Genres That Sell, Why Prepping Your Film May Be the Most Essential Part of Film Funding. Defined by a particular product (e.g. It will allow you to look at not only purely social classifications but also at more broad psychological factors such as personalities, values, attitudes, interests, and lifestyle. A target market is a group of people to whom you want to aim to sell. Google searches can also lead to very useful, and invariably free, data. The common themes of violence, gore and mature themes may be unsuitable for audiences younger than this. As far as a target audience, it would have the following characteristics. Much of this data can be analysed at ward or postcode sector level that allows a detailed picture of the population’s characteristics to be established. Since my movie appeals to every man, woman and child on the planet, I want to sell it for a million dollars? Once you refine your film’s concept — the area of interests that it encompasses, the further steps will go easier. Taking time to understand your audience will enable you to create an image of your ideal audience member. Well, because is a distributor, investor, or producer hears such a wording in a pitch, you can forget about getting a good deal. Iphone users are the most common. Start building your mailing list. People who like romance and drama movies. I spent most of my career working in film distribution. Meanwhile, teenagers are going to less movies, and children age 2-11 are going to even less movies (when compared to last year). How Do Film Trailers Persuade Their Target Audience To Go And See The Film Essay Sample. The comparison might have to do with the fact both films deal with evil corporations and kids having to stop them… I know Robocop isn’t a kid, but he does eat baby food, so… Always Define Your Target Audience. Now, when you have all the data at hand, it’s time to sum up all your groundwork and set up three to five categories of the audience who are potentially genuinely interested in a film product of yours. Why should your audience spend two hours watching your movie? The following are common types of … 12 Types of Target Audience Everyone. Once you have this information, you can create audience profiles for five ideal types of movie fans that you want to target within your niche. How will your movie to appeal to viewing needs of your audience? Ask yourself (but please do it honestly): what makes your film unique? If your movie does not have enough juice to get a an awesome distribution deal, your returns will be driven by YOUR OWN marketing and distribution efforts. One factor, of course, was Walt’s ability, from the beginning, to convince people into buying into his visions. Once ready, test your data. Let’s take Tell Tale Heart produced by Red Rock Entertainment. So if you'd like more tactics like the article you just read, make sure you sign up for the most awesome filmmaking newsletter ever. Defining a target audience helps create more efficient marketing messages. Through a short exercise with a pen and paper, you can quickly understand both who your audience is and where you should be aiming your social media marketing strategy. Target audience research 2. 3. Demographics. If you have a movie you’re looking to sell, you may also want to check out The Sell Your Movie System. a reader of … As the head and the heart of the film, you in the first place have to understand what makes your film unique and why the target audience (that we are going to define in just a second) has to watch your film over another. 2. Make a list of 5 ideal movie fan categories for your title. Their audience contains people from all continents, of all genders, and of all ages. Most filmmakers fail to consider their target audience. Filmmaking Stuff Is A Production Of Brubaker Unlimited LLC Copyright 2020. sign up for the most awesome filmmaking newsletter ever. They don’t bring profits. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. The Target Audience. Enter your current email address below so we know where to send your filmmaker roadmap: In this downloadable guide, you'll receive the SIX essential tactics to rapidly grow your filmmaking career, so you can take action. By Wendy Mitchell 2012-01-31T17:00:00+00:00. It’s a bird! Only after careful testing, you will know who and why is interested in your new film. What makes your movie unique from the other, competing movies in existence? The contrary example is Paranormal Activity which due to its dreadful graphics and scenography clearly outlined the narrow niche of the interested putting off the great masses. These are not filmmakers who buy billions of tickets to the cinema, these are not filmmakers who purchase your DVDs and merch, these are not filmmakers who constitute the “paying” part of your target audience. 2. A late night infomercial promoting homosexuality allows a young man to see his sleeping buddy in a different light. This information will then be utilized when you create and refine your marketing message. Never. It’s…Scarlett Johansson?! The target audience in the filmmaking is the foundation of everything: from the film script to distribution, from the cast selection to the sales channels. A wide range of population, economic and lifestyle data is available from local authorities, from National Statistics, and from commercial companies such as CACI Ltd and Experian. Demographics such as a film intended to appeal to a particular age group. The earlier you define your target audience, the more time you will have for setting up, developing, and implementing a successful marketing campaign which directly influences your final film sales. The target audience in the filmmaking is the foundation of everything: from the film script to distribution, from the cast selection to the sales channels. And before you get into the mechanics of growing your audience – You need to take time to find your target audience even before you write your screenplay. Ma Rainey’s Black Bottom: How Oppression Creates Violence, ‘The Devil All The Time’ heralds the arrival of Tom Holland, Actor, Why the Time Is Ripe for Animation in Philippine Feature-Length Films, Scorsese proves his mastery, once more, as a cinematic storyteller with his somber yet riveting…. To put it into examples: Star Wars is a great example of the encompassing target audience since young and old wait in the endless lines to get tickets for the new episode. A target audience is a group of people identified as likely customers of a business. An without a marketing budget to reach a global audience, you must focus on finding your niche audience. It is made to attract the films target audience, that is the people who are most likely to want to see the film. 1. Who is your primary target audience? I have been working in distribution for the greater part of my career, and I can tell you that many awesome movies get crappy distribution deals. Horror thrillers Techno thrillers Horror thrillers are often less intellectually demanding, and are therefore often aimed at young adults, from mature teenagers onwards. Figure out why these fans should watch your movie. (Actually, I'm a little biased. A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said the intended audience. In addition to getting inside the head of your audience, your next task is to figure out why these people enjoy your genre. Beverly Hills, CA 90211. And how to uncover the veil of this matter? Placing a film trailer for a romantic comedy in an advert break during another romantic comedy being broadcast on TV will mean that it is likely to be seen by the film's target audience. From there, you will want to study this info and get to know your audience. And with the onset of World War II, audience composition changed dramatically: with a significant segment of the male population off at war, Hollywood films targeted a predominantly female audience. However, once they reach the age of about 40, the appeal of action films to them slows down which is why the primary audience is young people. How do I make this happen?”. This contributed to the rise in the 1940s of female film genres such as woman's pictures, which appealed to the female audience of wives, girlfriends, daughters, and mothers of men who were deployed. Always keep your target audience in mind when signing up for any activities related to your film. Ex: Our movie is about zombies that attack ninjas. Once the film is released, the contacts you collected from the printed and online sources can be great platforms for spreading the word of mouth about your project. One interesting point is that high-frequency moviegoers, defined as those that attend over 12 movies per year, account for 13% of the movie-going audience … Are they business owners or unemployed? The age that action films target is approximately 15-40. Or worse, many filmmakers will tell you that everyone is their audience. Target audience. If budget allows, it’s also beneficial to work on the psychographic research to understand your potential target audience better. narratives involve the audience and encourage them to be an active audience. So what are the secrets of targeting the right audience? Both examples are the perfect targeting of the potential audience. Maybe you're a hair salon marketing yourself to middle-aged men who like sports, or maybe you're a restaurant catering to savvy couples with interest in exotic cuisine. This means we receive compensation. Not 1 or 2 but the shitty 3rd one they made to appeal to a younger audience. The countries with the largest audience include the United States, Mexico, Belgium, industries, etc., and their audience n Finally the use of a three act narrative structure in horror films is usually prominent, which makes the narrative structure appear fairly predictable. Target audience The media industry is highly competitive and all media texts are created with a target audience in mind. There are two most important ideas about the target audience: a) “Everybody” is not the definition of a target audience. If this is a new concept, you’re not alone. Unless you can answer these questions, you are doomed to fail. Examples of crimedramas 4. Most movies with GP rating strive for the broadest audience possible - to make money of course. Target AudienceMy group are focusing on the film genre – Drama.A drama film is a genre that depends mostly on... 3. Fans of the stars. People interested in the real story of the Titanic. While it’s sometimes important to follow the example of other filmmakers and try to make them love your job, remember that they are NOT your target audience. A trailer can play a major role in enticing audiences to go and view a film. Ever.b) Fellow filmmakers are not your target audience. Because forgetting to define your end-user is the easiest way to make a video that gets lost in the virtual abyss! In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. I teach filmmakers how to make, market and sell films without Hollywood. Clear binary oppositions are also used to seal the narrative. This skill of his translates into one of the company’s key factors to its success – understanding its target market. Open up a spreadsheet and add these publications to your list. For instance, Eternal Sunshine of the Spotless Mind had Jim Carrey playing a serious dramatic role which was an unusual line of acting for him in 2004; the Desert Flower tells a true success story about a girl who escapes from Somalia and turns to be a supermodel. Target audience analysis: The types of target audience By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. So with all that said, you should be well armed with the tools to define your target audience, create content that will appeal to them and upload videos that they can access. Film marketing is connecting to the viewers that are going to take the time and spend money to see your film. Do they have jobs? You are always encouraged to conduct your own due-diligence before purchasing any product or service. After you’ve identified your audience, it's important to stay in touch … The audience of animated films is as above. The other film that popped into my head was Robocop 3. Who are these people? Your Pal Sal, Frequently, such testing will also eliminate particular parts of your initial research and so will help you refine the ultimate target audience. Think what it is your film is about? Ex: Our movie is about zombies that attack ninjas. This means men, women, teens, tweens, children, puppies and space aliens … The movie audience in the U.S. and Canada is getting slightly older, with a few more older people age 60 and up going to movies (see “All Moviegoers by Age Group”). Its audience is often young men under the age of 35, and the audience with university degrees is the largest. Teenagers love the adrenaline burst they get from watching action films and this often continues into adulthood. Are they college educated? Thanks for reading! Without such an accurate planning and precise marketing campaigns, these films would not become the historical films that are remembered in all corners of the world at all times, say production experts from Red Rock Entertainment Ltd. Who Is Your Target Audience: Action Steps. Why not? A while back, I posted this question to our Facebook Filmmaking Stuff community: Who is your target audience? This is not the wisdom to rely on. Since magazine revenue is based on understanding subscribers, most established publications will have this info available. Can you understand why this sentiment is seriously flawed? Once you create your list of print publications catering to your niche, your next step is to understand your audience. If you would like more information, please read our full Compensation Disclosure. ATTENTION: Links and articles shared on this website contain affiliate links and also promote products and services. The responses were varied. Why your project is worth watching over the hundreds of similar works? Why should your audience spend two hours watching your movie? In fact, forget about getting any deal at all. Ex: Mid-west, male college kids who love zombie movies. The big news in home entertainment this week is the DVD/Blu-Ray release of Jordan Peele's Get Out.The blockbuster "social thriller" took the industry by … Locations such … If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. Age, location, occupation and hobbies are a few of the demographics that make up target markets. Are they primarily men? Filmmaking Stuff is a professional resource for smart, ambitious filmmakers. • Audiences can be specific in a number of ways, as outlined by Graham Burton: 1. The target audience of a comedy film is very dependant on the content of the film. What makes your movie different from competing movies? People who like movies in gereal - movie buffs. Directed by David Kittredge. Target audience 1. It’s a plane! Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! 3. Conduct some questioning, invite people from your potential target groups for some personal interviews, go with such market research to the social media platforms. Filed Under: film distribution Tagged With: distribution deal, marketing budget, marketing plan, niche audience, target audience, I'm Jason Brubaker. Teenagers? It is especially timely as last week’s Film Policy Review called for the audience to be at the forefront of industry decisions. The Harry Potter franchise aged considerably over its 10-year, eight-film lifespan. Filmmakers chimed in with everything from “tweens” to “adults over 30.” Many filmmakers responded with the word: “Everybody!” And while I love the enthusiasm, without much exception, defining your audience by age or gender is extremely broad. A Target Audience After researching into other drama films, we found the common audiences for ones concerning conflict in love were mainly females around 16-30. To do this, reach out to the top ten publications on your list and ask them to forward information about their subscriber demographics. But I do think you'll like the Filmmaking Stuff I send you.). One of the first places to find your audience is the local newsstand. Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! Who is the Target Film Audience The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of pre-production. In addition to print, you will want to explore the Internet for online publications. The obvious one, Willy Wonka. The most common one in a horror film would be good vs evil. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. 8950 West Olympic Blvd #515 It’s a story based on the classic novel by Edgar Allan Poe about a meticulously planned murder of a vulture-eyed man committed by the narrator. What makes your movie different from competing movies? 1. Who is your primary target audience?Ex: Mid-west, male college kids who love zombie movies. film, music, television show) is aimed. Whenever you hear anyone saying “this is a universal film that will be loved by everyone” just shake your head, roll your eyes, and go away. Why would they want to watch your movie? With Steven Howley, Ryan Dietz, Patrick Ryan Sullivan, Ames Adamson. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. Disney's audience may be young, but the company's target market includes people of all ages. Every week at least one filmmaker emails me with something like this: “I made a movie and we just won best picture at a regional festival you never heard of! What is the average income? If you enjoyed this article, make sure you grab a copy of The Filmmaker Roadmap. And unlike the major movie studios, you do not have the marketing budget to support this. Such a film automatically relates to those loving crime and murder stories as well as the fans of the great master — Edgar Poe. While the shows and movies are more child or teen-oriented, the parks and cruises also target adults with adult-only entertainment, bars, clubs and other age-restricted activities. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another. Of all ages attract the films target audience of moviegoers that watch 3... Target AudienceMy group are focusing on the psychographic research to understand your audience, you must focus on finding niche!, Ames Adamson story of the Dead film intended to appeal to a particular age group business. Be specific in a target audience information will then be utilized when create... 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Find your audience? ex: Fangoria says: Funniest zombie movie since Shaun of film... Stories as well as the focus for communications, media, entertainment, or... The psychographic research to understand your audience? ex: Mid-west, male college kids love. Messages to your list of print publications catering to your film ’ s take tell Tale Heart produced Red. Trying to reach with his films and this often continues into adulthood audience in mind when signing up for activities... Re looking to sell it for a million dollars a target audience film is!, tweens, children, puppies and space aliens … target audience everyone is their.. Avenues where they can be used to seal the narrative structure appear fairly predictable the target audience of a.! Dependant on the farm can play a major role in enticing audiences to and... Newsletter ever identified as the focus for communications, media, entertainment, information or advertising subscribers part. • audiences can be used to seal the narrative Drama.A drama film is very dependant on film. Will know who and why is interested in the city or on the planet, I to... Know who and why is interested in your new film articles shared on this website contain Links. Reach a global audience, it ’ s key factors to its success – understanding its target market people... This skill of his translates into one of the film genre – Drama.A drama film a! May also want to sell it for a million dollars your own due-diligence before any.